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Welcome to Hockey Is Life

Blog Hockey Kitchener Minor Hockey Minor Hockey

Welcome to Hockey Is Life. 

I am Adam Kroetsch, the owner-operator of 

Hockey is Life was created out of my absolute Love & Passion for the game. For as long as I can remember, I have always been a diehard hockey fan. I grew up in Kitchener, Ontario and like so many other Canadian kids, I lived for mini sticks, street hockey, pond hockey, hockey cards, Blades of Steel, Coach Bombay, 6am practices and, of course, Hockey Night in Canada!!

But hockey is more than a hobby… for me: HOCKEY IS LIFE.

It was the one thing I could count on when my family and I moved. Being the "new kid" didn’t matter as long as I had my mini stick. No matter what school I ended up at, there were always familiar faces from Minor Hockey to help ease the transition.  

As a kid playing Kitchener Minor Hockey, I had the same dream as everyone else: making it to the NHL. I was a goaltender until I was 18, when I realized I wasn't going to play in "The Show" and had enough pucks shot at me for a lifetime. I'm now happy to play beer league hockey 2-3 days a week and can't complain about the pops with the boys afterwards.

But my love of hockey doesn’t end there. As a proud fulltime dad to my ten year-old son, I am happy to see him play Major Atom House League and Select Hockey. I am also happy to be entering my 2nd year of coaching. I enjoy being behind the bench and being able to pass on the skills I've learnt while teaching the kids about teamwork and having fun.

Run by a diehard hockey fan, Hockey Is Life is an online shop, apparel brand, and community. Explore our online shop for the latest equipment, training aids, accessories, apparel, and more. Join our online community on Facebook, Twitter, and Instagram for the latest hockey news, tips, and discussion.


  • Patricia on

    This is really awesome. Good for you! With two small boys on my hands I’ll definitely be checking out your online store. Best of luck with it all!

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